Model Comparison

The Model Comparison tool was designed to empower financial advisors by enabling them to identify and transition their clients into comparable investment models.

🏆  Wealthie Award Winner - Model Marketplaces

The Problem

The Model Comparison tool was designed to address a critical challenge faced by financial advisors: minimizing the tax implications associated with migrating an existing portfolio of investments to a new set of investments over time. To achieve this, the tool operates by adhering to a capital gains budget and strategically optimizing the assets that undergo the transition. This process allows advisors to allocate the maximum market value to the new portfolio while minimizing the tax burden.

Without utilizing the Tax Transition tool, advisors run the risk of encountering significant and unexpected tax liabilities when implementing a new strategy for a customer's account. Tax Transition mitigates this risk by reducing the tax impact during the initial rebalance, ensuring a smoother experience for both the client and advisor.

The Tax Transition tool is planned to be developed in multiple phases, and this brief focuses on V2, which introduces the capability to allocate (journal) positions into new models without generating additional trades.

Sr. UX/UI Designer
Discovery, User Research, User Interviews, Competitive Analysis, Sketching, Wireframes, Lo Fidelity, Hi Fidelity, Designer Handoff, User Testing
Figma, Slack, Dropbox, Zoom, FullStory, Maze, Google Docs, Google Forms, Google Hangouts, Jira

High-Level Process


Explore User Needs and Portfolio Insights

Embark on a journey by delving into user research and needs. Conduct user interviews and gather data to understand how advisors currently manage portfolios and the pain points they face.  Dive deep into their financial goals and challenges to inform the design process.


Designing User-Centered Tax Optimization

Armed with valuable user insights,  begin designing the Tax Transition features with a user-centered approach. Create wireframes and prototypes based on the research findings. Continuously gather user feedback through usability testing and iterations to ensure the tool aligns with their preferences and needs.


Validation through User Testing

Validate the tool's effectiveness through extensive user testing. Observe how advisors interact with the interface and make adjustments based on their feedback. Ensure that the Tax Transition tool not only simplifies tax optimization but also enhances the overall user experience.

“SMArtX was honored to receive the esteemed Wealthie Award, recognizing excellence and innovation, specifically for the Model Comparison Tool featured within Model Marketplace.”

View Wealthie Award Press Release

Impact Effort Matrix

The Impact Effort Matrix is a visual tool used to evaluate and prioritize potential features based on their expected impact on users and the effort required for their implementation. This matrix can be divided into four distinct quadrants:

1. High Impact, Low Effort (Quick Wins): This quadrant includes features that demand relatively low effort to implement but promise high positive effects on the user experience. These are the low-hanging fruits that should be pursued immediately as they offer substantial benefits without requiring extensive resources.

2. High Impact, High Effort (Big Bets): In this quadrant, we identify features that have the potential to deliver significant value but demand a substantial amount of effort and resources. These items should be approached with careful planning and prototyping because, if successfully executed, they could serve as differentiators against competitors and have a substantial impact on the business.

3. High Effort, Low Impact (Money Pit): The Money Pit quadrant contains features that, despite their high implementation effort, do not offer substantial benefits to users or the business. These items are generally not worth the investment of time and resources and should be deprioritized in favor of more impactful initiatives.

4. Low Effort, Low Impact (Fill-Ins): This quadrant encompasses low-effort features that, while relatively easy to implement, provide minimal value to users and the business. These items may not be the best use of resources and should be considered for implementation only if there is spare capacity or a specific strategic reason to do so.

Hi-Fidelity Mockups

Comparison Results

The Comparison Results Page is designed to provide users with a comprehensive overview of comparable models generated from the CSV files they have uploaded. This page presents an array of crucial data metrics, enabling users to make informed decisions regarding their model transitions.

One particularly vital metric, Tax Impact, has been incorporated to meet the specific demands of our users' clients. Tax Impact holds significant importance for our users' clients, as transitioning to different models may potentially trigger tax obligations that require careful consideration.

Upon selecting the preferred model for transition, the user embarks on an experience that encompasses four essential steps, setting the foundation for a seamless and efficient transition process.

Tax Transition

The Tax Transition phase constitutes the initial step within the Model Comparison Experience. In this phase, a stepper component is integrated to offer users a guided journey through the transition process.

Within this screen, users are empowered to make selections regarding the desired rate for transitioning into the newly chosen model. This stage provides users with critical information, including the assessment of capital gains impact and an estimate of the transition amount, ensuring users are well-informed and prepared for the next steps in their financial journey.

Target Weights & Rebalancer

The Target Weight Adjustment feature empowers users to fine-tune the weight allocations of models within their specified target, and allowing them to seamlessly engage the rebalancer functionality.

The rebalancer function, a key element of this process, proactively alerts users when their target allocations have deviated beyond predetermined thresholds. This invaluable feature aligns with the 'set it and forget it' approach, highly coveted by our discerning clientele.


The Allocation Phase empowers users to strategically allocate positions within their portfolio. The system is configured by default to auto-allocate all positions according to the user's predefined criteria. However, users maintain full control and have the flexibility to fine-tune these allocations.

They may allocate positions with precision, applying protective measures or choosing to exclude or substitute specific positions as deemed necessary for their investment strategy.


The Submit Phase serves as a comprehensive summary of all preceding steps, offering users a final review opportunity before they confirm and submit their selections. This pivotal stage plays a crucial role in ensuring user confidence by allowing them one last chance to scrutinize all allocations before executing their transition.

Furthermore, we have thoughtfully integrated a feature that enables users to generate a PDF document, facilitating seamless sharing of the transition details with their clients, thereby enhancing the transparency and professionalism of the transition process.